Getting Closer

Still working on it... not sure what font to use.

SET ONE

Set TWO

The story board is on Carlos' page.

Digital Comps

The concept is that Jarritos is replacing items in Mexican traditional settings. The first is the piñata, the Jarritos are replacing the candy. This is more the style we are going for, more "cartoony."

The second image, is the one we are still not sure about yet. We want a female (she still needs to be animated, this was a fast live trace X_x), but don't know if we should replace the man, or something in her hand like the third image (which is not posted here... Carlos may have it on his site soon), where the bull rider replaces his hat with a Jarrito.

Jarritos Hand Sketches

Carlos and I rethought our direction. While sketching ideas, we thought we would try to be more humorous with the campaign. We still have some sketches where we focus on pretty images, but we liked the idea of being funny.



Page ONE

Everything on this page seems to be only pretty images, however I really like the second image of the fruit flavored water being dropped into the pitchers and also the last image of a Zorro Jarrito.


Page TWO

I really like the FlashDance reference. Its so cute! I also like the stork carrying a Jarritos. Its tying in mother nature with fruits= "Gift from mother nature." hehe. The little Jarrito riding the piñata is also adorable, but its not too creative.


Page THREE

These are some ideas Carlos and I were playing around with. The bottle jumping into the pool sounds really refreshing, hopefully tempting.


Page FOUR

I really like all in this page. The top two remind me of when I was drinking Jarritos and we couldn't find a bottle opener. We decided to use the side of a chair, "hey, as long as you get to your goal."
The bottom left is also very cute. I feel like I can tie in other sketches to this one.
The bottom right is really funny. Keeping the cultural aspect, the Jarritos are dressed up as Mariachi players and are serenading a lady on the top floor. LOL


StoryBoard

Commercial 1: A group of girls are out, and are playing paper rock siscors on who will be the designated driver that night. The loser doesn't seem too happ, she the discovers Jarritos at the bar. Her friends notice what she is drinking and change their minds to drink Jarrito soft drinks as well.

Commercial 2: (This plays off of my experience) Not being able to find a bottle opener, the guy becomes frustrated. A girl comes in and opens it on a side of a chair (this can be changed to something more interesting than a chair). "As long as you get to your goal."

Commercial 3: A little boy is playing the guitar to a little girl. He fails as a guitar string rips. The girl is not happy. No problem, resort to plan B: Jarritos. The girls is happy!

Advertise Campaign Styleboards

History: Started in 1950, Jarritos is the first national soft drink brand in Mexico. It is the leading brand in the mexican soft drink category in the U.S and a mexican cultural icon. Jarritos is available in eleven fruit flavors: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and Watermelon.

Product: Jarritos, a Mexican imported soft drink.

Competition: Other soft drink especially fruit flavored such as Fanta. The Coca Cola Company and Pepsi Company are big competitors to Jarritos not only in the U.S., but also in Mexico.

Target Audience: For everyone; however it should appeal to Mexican viewers the most. The image should be family friendly.

Strategy: Use fruit based colors. Have it be festive and colorful. Overall EYE CANDY.

Style Boards:

On my first directions I was going for
a more youthful approach with fruity elements.
The first image has Mexican patterns used in the ride
It's a Small World (Disneyland).

With my last approaches,
I wanted to go with a little more mature look,
but still keeping the playfulness of the fruit.

Inspiration: