Advertise Campaign Styleboards

History: Started in 1950, Jarritos is the first national soft drink brand in Mexico. It is the leading brand in the mexican soft drink category in the U.S and a mexican cultural icon. Jarritos is available in eleven fruit flavors: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and Watermelon.

Product: Jarritos, a Mexican imported soft drink.

Competition: Other soft drink especially fruit flavored such as Fanta. The Coca Cola Company and Pepsi Company are big competitors to Jarritos not only in the U.S., but also in Mexico.

Target Audience: For everyone; however it should appeal to Mexican viewers the most. The image should be family friendly.

Strategy: Use fruit based colors. Have it be festive and colorful. Overall EYE CANDY.

Style Boards:

On my first directions I was going for
a more youthful approach with fruity elements.
The first image has Mexican patterns used in the ride
It's a Small World (Disneyland).

With my last approaches,
I wanted to go with a little more mature look,
but still keeping the playfulness of the fruit.

Inspiration: