Carlos and I rethought our direction. While sketching ideas, we thought we would try to be more humorous with the campaign. We still have some sketches where we focus on pretty images, but we liked the idea of being funny.
Page ONE
Everything on this page seems to be only pretty images, however I really like the second image of the fruit flavored water being dropped into the pitchers and also the last image of a Zorro Jarrito.
Page TWO
I really like the FlashDance reference. Its so cute! I also like the stork carrying a Jarritos. Its tying in mother nature with fruits= "Gift from mother nature." hehe. The little Jarrito riding the piñata is also adorable, but its not too creative.
Page THREE
These are some ideas Carlos and I were playing around with. The bottle jumping into the pool sounds really refreshing, hopefully tempting.
Page FOUR
I really like all in this page. The top two remind me of when I was drinking Jarritos and we couldn't find a bottle opener. We decided to use the side of a chair, "hey, as long as you get to your goal."
The bottom left is also very cute. I feel like I can tie in other sketches to this one.
The bottom right is really funny. Keeping the cultural aspect, the Jarritos are dressed up as Mariachi players and are serenading a lady on the top floor. LOL
StoryBoard
Commercial 1: A group of girls are out, and are playing paper rock siscors on who will be the designated driver that night. The loser doesn't seem too happ, she the discovers Jarritos at the bar. Her friends notice what she is drinking and change their minds to drink Jarrito soft drinks as well.
Commercial 2: (This plays off of my experience) Not being able to find a bottle opener, the guy becomes frustrated. A girl comes in and opens it on a side of a chair (this can be changed to something more interesting than a chair). "As long as you get to your goal."
Commercial 3: A little boy is playing the guitar to a little girl. He fails as a guitar string rips. The girl is not happy. No problem, resort to plan B: Jarritos. The girls is happy!
4 comments :
both of you have some very good ideas. great work.
page 1:
pinata
page 2:
crane
or pineapple one
page 3:
trio of bottles, which is a continuation of pineapple one
pineapple truck, getting there.
so both of you are close, but now lets try to develop some copy to complete the ad - create a payoff.
which one do the two of you feel strongly about?
I actually like the one with the watermelon in the bottle. What is attractive about the drinks is the flavors that you can't usually get out here, watermelon, pineapple, etc.. Putting that in the bottle makes it simple to understand. But you guys have a lot of sketches......so there are a few good ideas.
I like the try it you know you want it, it's very cute. Also The bottles with different fruit in them, like the watermelon, and then further down the mandarin, etc.
I also like how in your digital files the bullrider is black and white and the bottle is the red color, it pops!
Lea
I like them all but the one that stuck in my head was the mariachi band serenading the damsel on the terrace. Thats great.
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